Corporate Video vs Commercial Video: What’s the Difference?

Video now influences nearly every stage of the buyer journey. Recent industry research shows that online video continues to drive higher engagement, stronger brand recall, and measurable lift in purchase intent across digital platforms.

B2B Video Series Strategy: How to Turn One Shoot Into 12+ Months of Content

For B2B companies, video is no longer a “nice to have.” It’s a core asset for sales, marketing, recruiting, and brand authority. The challenge isn’t whether to use video—it’s how to use it efficiently. Too many businesses invest in one-off videos that get published once, shared a few times, and then forgotten.

How Much Does a 30-Second Commercial Video Cost? (2026 Guide)

In 2026, a 30-second commercial is no longer “just a TV spot.” For many brands working with a corporate video production agency, it becomes the core creative used across television advertising, YouTube, streaming, and other video advertising placements.