How To Make An Explainer Video - Video Production Company

How To Make An Explainer Video

Are you a business in Hartford, CT looking for an engaging way to explain your services and products to potential customers? Explainer videos are the perfect solution! Explainer videos have proven effective at increasing customer understanding of complex concepts, increasing web traffic, and boosting sales. Whether you’re hoping to break into new markets or ensure existing clients understand your offer, an explainer video can boost your business needs

In this blog post, we’ll discuss how you can create a compelling explainer video for your Hartford-based company. So, get ready to gain insights on scripting, animation styles, and even marketing strategies — everything you need to start making explainer videos today!

What Is An Explainer Video?

An explainer video is a concise, informative, and visually engaging tool that simplifies complex concepts into easily digestible content for its audience. Typically brief, ranging between one to three minutes, these videos are characterized by their captivating visuals, clear voice overs, and a clear narrative structure that elucidates the specifics of a given subject matter.

Leveraging this dynamic approach, explainer videos serve various purposes, such as demystifying innovative products or services, elucidating intricate processes, or persuasively disseminating vital information. As a result, they have gained significant prominence in today’s digital landscape, enabling organizations to communicate effectively with their target audience and foster a deeper understanding of their offerings.

Benefits of Making Explainer Videos

Benefits of Making Explainer Videos​

Explainer videos offer a unique opportunity for businesses to engage with their target audience and entertainingly explain complex concepts. In addition, they are cost-effective, generate significant ROI over time, and even help you connect with a broader viewer base. Here’s why your Hartford-based business should consider investing in video production services in Hartford, CT, to create an explainer video:

Increases Brand Awareness

An explainer amplifies brand awareness by succinctly conveying a company’s core value proposition to the target audience. Employing a captivating mix of visuals, audio, and storytelling, explainers simplistically break down complex concepts into easily digestible content, thus resonating with potential customers and creating an emotional connection.

Furthermore, this engaging format is highly shareable on social media platforms, increasing the likelihood of reaching a wider audience and boosting the company’s online presence. As a result, businesses can experience enhanced brand recall and recognition, leading to more trust and credibility amongst consumers, increased customer loyalty, and more significant revenue potential.

Improves Understanding

An explainer video is a highly effective tool for enhancing comprehension of complex concepts, products, or services. By utilizing engaging visuals, concise messaging, and tailored storytelling, these videos facilitate easier information processing and foster a more comprehensive understanding for viewers.

This unique approach allows for breaking down intricate subject matter into easily digestible segments, fostering a seamless learning experience that resonates with diverse audiences. Furthermore, explainer videos have the innate ability to appeal to various learning styles, ensuring that visual, auditory, and kinesthetic learners can all absorb the presented content effectively. Ultimately, the multifaceted nature of explainer videos contributes to a deeper assimilation of knowledge, equipping viewers with valuable insights and promoting informed decisions.

Educates And Informs

An explainer video is an invaluable tool that effectively combines visual and auditory elements to convey complex ideas and engagingly. This powerful medium efficiently educates and informs using eye-catching animations, relatable storytelling, and concise messaging to break complicated concepts into easy-to-understand snippets. At the core of its appeal lies the innate human propensity to learn better and faster through the combined stimulation of visual and auditory senses.

Furthermore, this versatile platform can be tailored to cater to various subjects, ranging from business proposals to educational tutorials. Utilizing an explainer video with the help of video production services in Hartford, CT, empowers audiences to comprehend and retain the presented information more enjoyably and memorably, ultimately leading to improved cognition and enriched knowledge.

Boosts Customer Engagement

By engaging customers through an entertaining and informative medium, explainer videos can help capture viewers’ attention, gain their trust, and pique their interest.

Steps in Creating a Compelling Explainer Video

Steps in Creating a Compelling Explainer Video​

#1 Research and Strategy

Creating a captivating explainer video is no small feat, as it requires careful consideration and meticulous planning. The foundation for a successful video starts with thorough research and a well-thought-out strategy. First, take your time to understand your target audience and their needs, preferences, and expectations.

This knowledge will empower you to develop a relatable and engaging visual narrative that resonates with viewers. Additionally, studying the competition can uncover valuable insights and inspire you to innovate new ideas. Remember, success lies in distinguishing oneself from the crowd while offering a fresh perspective on a potentially saturated topic.

#2 Script Writing

A compelling explainer video begins with a well-written script, immediately capturing the audience’s attention. The key to success in script writing lies in a clear understanding of the message you want to convey and the target audience’s needs and preferences. Start by researching your target market and create an outline that addresses their pain points and focuses on your primary objective. Finally, don’t forget to keep it simple – a concise, understandable, and relatable explainer video script can make all the difference in generating interest and engagement.

Make sure to add a touch of creativity and playfulness to your tone because a heavy or dry script can drive viewers away. Finally, remember that the script isn’t just limited to words; the visual elements should also be considered to create a visually stunning and memorable explainer video.

#3 Create A Storyboard

Once the script is ready, it’s time to bring your narrative to life. This often starts with creating a storyboard that outlines each scene and helps you plan what visuals will be used in each segment. Again, working with experienced video production services in Hartford, CT, can help you create a professional-looking storyboard that portrays your intended message while accurately conveying the context and tone of your video.

An effective storyboard should include shots, transitions, special effects, graphics, colors, voiceovers, animations, and more. Take the time to choose each element wisely, as it will significantly influence how viewers perceive your explainer video. Furthermore, having a well-crafted storyboard can save you time and help avoid potential mishaps during the video editing stage.

#4 Add Music And Effects

Music is an essential tool to enhance the emotional impact of your explainer video. Depending on the type of explainer video you create, it’s essential to choose music that best reflects the tone and message of your content. Adding sound effects such as ambient noise or birds chirping can add depth and richness to your video and increase viewer engagement.

When it comes to video production services in Hartford, CT, ensure that they have access to a library of free sound effects and royalty-free music tracks. This will help you add nuances to your explainer video without worrying about copyright infringement or expensive fees.

Finally, balance your visuals and auditory elements to ensure your explainer video is crisp, clear, and captivating. With the help of an experienced video production service in Hartford, CT, you can ensure that every detail of your explainer video helps deliver the desired message – loud and clear.

Bonus Tip: Before releasing your explainer video, show it to someone not involved in the production process for feedback. This will help you spot any errors or inconsistencies that may have been overlooked during editing.


Video production services in Hartford, CT

Creating a compelling explainer video requires careful consideration and a clear understanding of your target market. Video production services in Hartford, CT, can help you craft a memorable and persuasive video that drives home your message, engages viewers, and leaves a lasting impression. From scripting to storyboarding to sound design – every element must be carefully thought through to ensure a successful explainer video. With careful planning, you can create an explainer video that resonates with your target audience and helps you achieve the desired results.