10 Examples of SaaS Videos You Should Be Making
Key Takeaways✔ SaaS explainer videos simplify complexity and boost conversions. |
Transform how your audience sees—and remembers—your software.
SaaS companies live and die by clarity. If your audience doesn’t instantly understand what your software does and why it matters, they’ll move on. That’s where SaaS marketing videos come in—captivating visuals that simplify complex products, build trust, and drive conversions faster than text ever could.
From bite-sized explainers to powerful testimonials, the right video strategy can shorten your sales cycle and supercharge brand engagement. Here are ten SaaS video marketing examples your business should be using right now.
Table of Contents
1. Product Explainer Videos
Purpose
A SaaS explainer video distills your entire value proposition into a quick, engaging visual story. Perfect for landing pages or ad campaigns, these videos clarify your product’s purpose in seconds.
Example
A 90-second animated video showing how a CRM automates lead tracking, using relatable scenarios and a strong “Start Your Free Trial” call-to-action at the end.
2. How-To Guides & Tutorials
Purpose
Educational videos that show users how to get the most from your platform build loyalty and trust. These SaaS marketing videos position your brand as an expert resource rather than just a product.
Example
A tutorial demonstrating how to set up workflows or integrations, visually walking through each step to reduce customer support tickets.
3. Onboarding Videos
Purpose
New users need confidence from day one. Onboarding videos reduce friction, help customers navigate your software, and create a positive first impression.
Example
A welcoming SaaS explainer video featuring a friendly host guiding users through setup while highlighting time-saving shortcuts.
4. Customer Testimonials
Purpose
Social proof is gold. Customer testimonials showcase success stories that help prospects see themselves achieving similar results.
Example
A satisfied client describing how your software helped them streamline operations and cut costs—paired with visuals of their team in action.
5. Feature-Focused Demos
Purpose
Deep-dive videos that spotlight specific features or updates are essential for ongoing engagement. They help users understand why your product stands out in a competitive market.
Example
A sleek demo video highlighting your new dashboard analytics, showing real-time insights and how users can customize reports.
Quick Facts: SaaS Video Marketing
- 85% of consumers want more video content from brands.
- SaaS companies using videos see 49% faster revenue growth.
- The average viewer retains 95% of a message in video vs. 10% from text.
- Explainer videos increase conversion rates by up to 64%.
- Video marketing improves SEO rankings by 157%.
6. Comparison Videos
Purpose
Help your audience make informed decisions by comparing your SaaS product to competitors objectively. These videos build transparency and establish authority.
Example
A head-to-head comparison showcasing faster performance, better support, or pricing advantages—without bashing the competition.
7. Case Study Videos
Purpose
Turn real data and customer outcomes into compelling stories that demonstrate measurable success. These SaaS marketing examples provide credibility through proof.
Example
A case study showing how a SaaS platform helped a logistics company reduce manual tasks by 50%, supported with customer interviews and metrics.
8. Webinar Recordings
Purpose
Webinars are a goldmine for repurposing. By editing recordings into digestible clips, you extend content lifespan and attract new audiences.
Example
A 10-minute highlight reel from your latest product Q&A, optimized for YouTube, showcasing expert insights and actionable tips.
9. Promotional Videos
Purpose
Promotional videos grab attention and drive conversions through emotional storytelling and creative visuals. They’re ideal for launches and rebrands.
Example
A cinematic video using motion graphics and upbeat music to announce your new AI-powered feature—ending with “Experience it today.”
10. Q&A Videos
Purpose
Q&A videos humanize your brand and eliminate friction by answering customer concerns head-on.
Example
Your CEO addressing top FAQs like “Is this software scalable?” or “How secure is our data?”—helping prospects make confident buying decisions.
Bonus: Building a SaaS Video Marketing Strategy That Works
To succeed, align each video type with a stage of the buyer’s journey. Use short explainers for awareness, demos for consideration, and case studies for decision-making. Keep branding consistent, integrate keywords naturally, and repurpose your best-performing SaaS marketing videos across multiple platforms—social media, email, and paid campaigns—to maximize reach.
Frequently Asked Questions | SaaS Marketing Videos
What types of SaaS videos perform best for conversions?
Explainer and testimonial videos consistently deliver the highest ROI because they communicate value quickly and build trust. Explainers simplify complex software concepts into easy, relatable visuals, while testimonials provide authentic social proof. Together, they engage viewers emotionally and intellectually, driving more sign-ups and sales.
How long should a SaaS explainer video be?
The ideal SaaS explainer video runs between 60 and 90 seconds to hold attention and clearly communicate your message. This length provides enough time to highlight key benefits without overwhelming viewers. Keeping it short and focused helps increase engagement and conversion rates.
Can SaaS video marketing improve customer retention?
Yes, SaaS video marketing plays a major role in improving customer retention through education and engagement. Onboarding and tutorial videos help users understand your platform quickly and use it effectively. When customers feel confident navigating your software, they’re more likely to stay loyal and renew subscriptions.
How do I measure success in SaaS video marketing?
Track metrics such as watch time, click-through rate, and conversion rate to evaluate performance. These insights reveal how well your videos engage and move viewers through the sales funnel. Over time, analyzing this data helps refine your SaaS video marketing strategy for stronger results.
Should I hire a professional video team?
Hiring a professional team like Video Production Company Tampa ensures your videos look polished, strategic, and aligned with your brand. Experts handle everything from concept to distribution, optimizing content for maximum reach and impact. Their experience in SaaS marketing videos ensures your message connects with the right audience effectively.
Bring Your SaaS Story to Life with Video Production Company Tampa
It’s time to transform your brand’s message into motion. Whether you need SaaS explainer videos, product demos, or testimonial-driven campaigns, Video Production Company Tampa crafts visuals that attract, educate, and convert.
If you’re a SaaS business in Tampa, FL, partner with a video team that understands your market, your audience, and your growth goals.
Let’s create your next standout SaaS marketing video today.