18 Proven Ways to Find New Clients for Your Video Production Company in Hartford, CT

18 Proven Ways to Find New Clients for Your Video Production Company in Hartford, CT

As a video production company in Hartford, CT, finding new clients is crucial to the success and growth of your business. However, standing out in a crowded market and attracting potential clients can be challenging. In this blog post, we’ll explore ten proven ways to find new clients for your video production company in Hartford, CT.

#1 Leverage Social Media

Social media platforms like Facebook, Twitter, and Instagram are powerful tools for finding new clients. You can use these platforms to showcase your work, engage with potential clients, and share helpful content related to video production. Include your location and keywords like “video production company Hartford, CT” in your profile and posts to increase your visibility in local searches.

#2 Attend Networking Events

This is an excellent way to expand your professional network and connect with potential clients for your video production company in Hartford, CT. Whether it’s a local meetup, a conference, or a workshop, these events provide an opportunity to meet like-minded individuals and establish meaningful connections. Make sure to come prepared with business cards and a concise elevator pitch introducing your company and its services.

#3 Offer Referral Incentives

Word of mouth is a powerful marketing tool; referrals from satisfied clients can be an excellent source of new business. Consider offering referral incentives to encourage your existing clients to spread the word about your services. This could be a discount on their next project or a cash bonus for every new client they refer.

In order to maximize the potential of word-of-mouth marketing for your video production company in Hartford, CT, it’s important to consistently provide exceptional service to your clients. This means delivering high-quality work, meeting deadlines, and going above and beyond to exceed their expectations. 

#4 Utilize Paid Advertising

Paid advertising can reach new clients and increase your visibility in local search results. Platforms like Google Ads and Facebook Ads allow you to target specific demographics and locations, making reaching potential clients in Hartford, CT, easier. Create eye-catching ad copy and use relevant keywords like “video production company Hartford, CT” in your targeting.

When creating paid advertising campaigns for your video production company in Hartford, CT, it’s important to have a clear understanding of your target audience. Use the targeting options available on advertising platforms such as Google Ads and Facebook Ads to identify your ideal client demographics, including age, gender, interests, and location.

#5 Partner with Other Businesses

Partnering with other businesses can be a great way to expand your reach and find new clients. Consider reaching out to local businesses like marketing agencies, event planners, and wedding venues to see if there are opportunities to collaborate on projects. This could include providing video production services for their clients or co-hosting a workshop or event.

#6 Attend Trade Shows

Attending trade shows in the video production industry is a great way to stay up-to-date with industry trends and technology. Trade shows offer a unique opportunity to see the latest products and services in the market, as well as to network with other professionals in the field. 

By attending trade shows, you can gain valuable insights into the industry, learn about emerging technologies and trends, and get inspiration for new projects. By showcasing your work at trade shows, you can demonstrate your expertise and build your brand recognition, which can help attract potential clients and increase your chances of landing new business.

Woman Holding Youtube Icon

#7 Create Compelling Content

Creating compelling content is a great way to attract potential clients and showcase your expertise in video production. Consider starting a blog or YouTube channel where you can share helpful tips and insights related to video production. Include keywords like “video production company Hartford, CT” in your content to increase your visibility in local search results.

#8 Utilize Email Marketing

Email marketing is a powerful tool for staying in touch with existing clients and reaching out to potential clients. Consider creating a newsletter to share updates, case studies, and promotions related to your video production services. Include a clear call-to-action in your emails and segment your email list to target specific demographics and interests.

#9 Optimize Your Website for Search Engines

Search engine optimization (SEO) ensures potential clients can find your website in search results. By incorporating keywords strategically throughout your website, you can increase the chances of your company appearing in search results for users looking for video production services in Hartford, CT. This can help to drive more traffic to your website and potentially lead to new clients for your business.

#10 Provide Exceptional Customer Service

Exceptional customer service is not just about responding to client inquiries promptly or following up after a project is completed. It’s about going above and beyond to exceed your client’s expectations and create a positive experience that they will remember. 

This includes taking the time to understand your client’s unique needs, providing personalized solutions, and anticipating their future needs. Providing exceptional customer service can lead to repeat business and referrals from satisfied clients.

#11 Create a Portfolio Website

As a video production company in Hartford, CT, having a portfolio website is crucial for establishing credibility and showcasing your previous work to potential clients. Your website should include high-quality images and videos of your previous projects, as well as detailed information about the services you offer. Be sure to highlight any areas of expertise or unique selling points that set your video production company apart from competitors in Hartford, CT.

#12 Offer Free Consultations

Providing free consultations is an effective way to establish relationships with potential clients and demonstrate the value of your video production services. During the consultation, you can discuss their specific video production requirements, showcase your previous work, and address any questions they may have.

Influencer posting social media

#13 Utilize Influencer Marketing

In today’s digital age, influencer marketing has become an increasingly popular and effective way to reach new audiences and build brand awareness. By collaborating with influencers in the video production industry, you can tap into their established following and credibility to promote your services. 

Influencers can provide valuable endorsements and recommendations that can help attract new clients and increase your brand recognition. When selecting influencers to work with, it’s essential to choose those who align with your brand’s values and messaging.

#14 Attend Local Festivals and Events

Local festivals and events are a great opportunity to showcase your work and connect with potential clients. Consider setting up a booth or table at relevant events and showcasing your previous projects on a monitor or screen. Make sure to have plenty of business cards and promotional materials, and consider offering a special discount or promotion to attendees who sign up for your services.

#15 Offer a Free Trial

Providing a free trial can be an effective strategy to help overcome the hurdle of skepticism that potential clients may have when it comes to investing in video production services. Offering a free trial can give clients the opportunity to experience firsthand the quality and value of your services, and see if they align with their specific needs and preferences. 

It also provides a low-risk way for potential clients to try out your services, which can help build trust and confidence in your brand. When offering a free trial, it’s important to set clear expectations and communicate the terms upfront, including the duration of the trial, any limitations or exclusions, and the steps required to convert the trial into a paying customer.

#16 Create a YouTube Channel

By creating a YouTube channel that showcases your skills and expertise as a video production company in Hartford, CT, you can attract new clients and build a strong online presence for your business. To create a successful YouTube channel, it’s important to produce high-quality video content that showcases your expertise as a video production company. This can include behind-the-scenes footage, project highlights, client testimonials, and educational videos on video production techniques.

#17 Offer Special Promotions

Providing special promotions is an effective strategy to attract new clients and encourage existing clients to refer others to your video production company. You could offer discounts on your services for new clients who sign up within a certain period or provide a complimentary add-on service to current clients who successfully refer others to your business.

#18 Focus on Niche Markets

Focusing on niche markets can help you stand out and attract clients with specific video production needs. Consider specializing in a specific type of video production, such as event videography, corporate videos, or real estate videos. This can help you establish yourself as an expert in your field and attract clients looking for a specific type of video production service.


Finding new clients for your video production company in Hartford, CT, requires a combination of different strategies, including leveraging social media, attending networking events, and offering referral incentives. Utilizing these proven ways and additional strategies, you can attract new clients, expand your reach, and grow your video production company in Hartford, CT.

Video Production Services has been providing video content services to businesses in Hartford, CT, for several years now. As a leader in the field, we have access to the latest equipment and technology and produce high-quality video content that meets the specific needs and goals of our diverse clients. Reach out to us now for a complimentary quote.